Links of the Week #75

The best social, digital, tech, marketing and culture links of the week, according to yours truly!

1: The Power of Print

A content marketing agency and creator of branded business/tech supplements for the Independent, Raconteur is an interesting model. The agency shared this nice deck on Slideshare during the week, illustrating how perhaps content marketers are ignoring the possibilities of print and the opportunities available through ‘branditorials’ and native advertising inserted into a piece of print media.

2: Pando Interview with Jim Bankoff

Vox Media is a media company designed with digital in mind. Owners of The Verge, SB Nation and Ezra Kiein’s exciting, if ambitious new ‘Project X’, Vox certainly has a vision towards what the future of media will look like. Its CEO Jim Bankoff recently sat down with Pando to conduct a wide ranging ‘fireside’ interview that I enjoyed.


3: Is GoPro building a media empire?

From niche camera maker to one of the best content marketing case studies around, Go Pro is certainly an interesting story. With an impending IPO on the horizon, Engadget caught up with the makers of the sturdy little camera to examine the brand’s evolution. Stat attack – apparently 1 video per minute is uploaded to YouTube using a GoPro!

4: What’sApp & the 19 billion

Of course you’re well aware of the story of the week, and the insane valuation placed on What’sApp by Facebook. As usual, the best piece of analysis on the subject I’ve seen comes not from a large tech/media course, but analyse Ben Evans.

5: Teen fame on social media

Really enjoyed this short form doc on Vice’s tech channel Motherboard, examining the cult of social celebrity amongst teens. The opportunity to become a YouTube celeb with millions of followers and fans using just a camera and a strong personality is huge, and a big departure from 10-15 years ago when youth media was solely focused on MTV and perhaps a few hours per week of programming on mainstream channels. The concept of a narcissistic, self centered, shallow ‘generation like’ is a very real and apparent one it seems!