In 2013, I decided to put together a little database for myself incorporating digital statistics for Ireland as a personal project.
That humble beginning grew into a fully fledged (albeit self created!) report which was downloaded over 6,500 times, and trended on Twitter twice. I also did something similar at the beginning of 2014, looking at key trends for the year.
This year, the ‘Irish Digital Consumer Report’ is back, with more info from a wide variety of sources for 2014. Hopefully, you’ll find it interesting to thumb through, but also, more importantly, very handy in your day to day work.
Inside, you’ll find
information on how Irish people use social media, and their thoughts about the specific channels they use.
the most up to date stats on how our media consumption habits are shifting.
insights on smartphone usage in Ireland, and how we’re losing millions due to poor e-commerce understanding.
comment from myself, contextualising all of the above and much, much more.
As usual, it’s all free, and to download. You can either
pay with a tweet by clicking below